(a) Unfair or deceptive acts or practices in the conduct of consumer transactions and consumer acts or practices in trade or commerce are declared unlawful. Georgia's Fair Business Practices Act prohibits unfair and deceptive acts or practices in the marketplace.Georgia deceptive trade practices law bans false advertising, making it a misdemeanor charge and also allowing victims to sue for damages. Penalty for Deceptive Business Practices in Georgia. The FBPA states that unfair or deceptive business practices in the marketplace are unlawful. (EQUIFAX), violated the Texas. Deceptive Trade Practices - Consumer Protection Act, Tex. Bus. Travis defends companies against employment claims so they can minimize risk, protect their culture, and focus on their business goals. Travis defends companies against employment claims so they can minimize risk, protect their culture, and focus on their business goals. (EQUIFAX), violated the Texas.