The Deceptive Trade Practices Act. For complaints about false, misleading, or deceptive business practices.This guide provides an overview of important Texas and federal laws designed to protect consumers from deceptive trade practices. The primary purpose of the DTPA is to protect consumers against false, misleading, and deceptive business and insurance practices, unconscionable actions, and. What Counts as Deceptive Conduct in Texas? The Texas Deceptive Trade Practices Act provides protections for consumers, holding businesses accountable for deceptive and unfair practices. Annual updates ensure that The Lawyer's Guide to the Texas Deceptive Trade Practices Act is the most up-to-date compilation of research on this subject. The Texas Deceptive Trade Practices Act or DTPA is one of the most important consumer statutes. Texas Deceptive Trade Practices Consumer Protection Act was created to protect consumers from any false, misleading, and deceptive business practices. Violations of the Texas Deceptive Trade Practices – Consumer Protection Act ("DTPA").