Utah's laws prohibiting deceptive trade practices are generally limited to prosecuting scams after they happen. Contact the Division at (801) 530-6601 during normal business hours.If you have suffered a personal or financial loss because of unfair, deceptive, or deceitful business practices, you are a victim of consumer fraud. Intentionally misleading consumers through false advertising is against the law in Utah. Editor's Note: This table contains state statutes covering unfair or deceptive acts or practices (UDAP) in the consumer financial services industry. The law does not define any specific business actions that violate the law; rather it states that "unfair or deceptive practices" are illegal. Russ Morgan is a partner in the Nashville office of Bradley Arant Boult. Russ Morgan is a partner in the Nashville office of Bradley Arant Boult. Abusive business or trade practices; Deceptive, unlawful, and unfair trade practices; False or misleading advertising; Fraudulent business practices.