Utah's laws prohibiting deceptive trade practices are generally limited to prosecuting scams after they happen. It is prima facie evidence of a deceptive comparison under this section when the prices of brand name goods and generic goods are compared.The Deceptive Trade Practices Act. Download and complete the Attorney General's Office Complaint Form. The Texas Deceptive Trade Practices Act, DTPA, protects Texas consumers from fraudulent business practices. Report fraud, scams, and bad business practices at ReportFraud.ftc.gov. Report identity theft at IdentityTheft.gov. (ii) "bankruptcy sale";. Definitions of prohibited acts, if any, normally follow afterward in the state code. If a company falsely advertises products, either the state or a consumer can file a lawsuit against the company under the Utah deceptive trade practices laws.