Unfair and deceptive trade practices are essentially misleading or illegal acts that cause harm to consumers or competitors in the market. You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law.Victim of unfair or deceptive trade practices in Raleigh, NC? Unfair and deceptive trade names; use of term "wholesale" in advertising, etc. (a). Jordan Price Attorney Successfully Prosecutes Claim against Homeowners Alleging Fraud, Unfair and Deceptive Trade Practices and Punitive Damages. First, choose the consumer complaint form that fits your problem. Next, enter the information into the form and submit it electronically. Attorney General Josh Stein's Consumer Protection experts protect North Carolina consumers. We fight unfair business practices like scams and frauds. Judgment on the unjust enrichment, AL deceptive trade practices and NC unfair trade practices claims.