Whenever a business or an individual engages in activity that is likely to mislead the public may be considered a "deceptive trade practice". You can file a claim for a deceptive practice or act under section 349 of the New York General Business Law.The FTC is using unfairness to attack practices that cause substantial injury, but that could not be reached under deception theory. Levy Goldenberg LLP, represents consumers and corporate competitors who have been harmed due to a business' deceptive trade practices. The US Department of Transportation (DOT or Department) is issuing a final rule codifying its longstanding definitions for the terms "unfair" and "deceptive" Disasters are breeding grounds for deceptive trade and fraudulent consumer practices. DTPA, as it soon became known, was quickly recognized as one of the foremost consumer protection statutes in the country.