You can protect yourself against phony ad claims. You have a right to receive truthful information about products and services.False advertising is any advertising that is misleading in any significant way. Unfair and deceptive trade practices are essentially misleading or illegal acts that cause harm to consumers or competitors in the market. In some circumstances, courts. Victim of unfair or deceptive trade practices in Raleigh, NC? Unfair and deceptive trade names; use of term "wholesale" in advertising, etc. They play an important role in a reliable market economy, helping to keep sellers honest. When consumers' complaints show a pattern of illegal business practices, we may take legal action to enforce the law on behalf of the public. Another quarter are concerned about algorithmic bias—where biased training data leads to unfair outcomes.