Unfair and deceptive trade practice. A violation of this Article shall be an unfair and deceptive trade practice under G.S. 75-1.1.Victim of unfair or deceptive trade practices in Raleigh, NC? First, choose the consumer complaint form that fits your problem. When consumers' complaints show a pattern of illegal business practices, we may take legal action to enforce the law on behalf of the public. Unfair and deceptive trade practices are essentially misleading or illegal acts that cause harm to consumers or competitors in the market. The Role of the North Carolina Attorney General in the Field of Consumer Protection, 6 WAKE. Alternative approaches can inform formal resolution, as in a formal resolution model infused with restorative practices. Most states have statutes that provide a civil remedy for deceptive trade practices. EviCore is not alone in engaging in the denialsfordollars business.