The short answer is yes, influencers need an LLC. Even if you are making a few thousand dollars, you should form an LLC to protect you and add legitimacy to your brand. If you're an influencer or content creator making $20,000+ a year from your content, you might be wondering, Do influencers need to set up an LLC?
An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations of each party.
Social media influencers and celebrity influencers have built trust with their followers and are viewed as experts in their industry. Like with any partnership, companies should have an influencer contract or written agreement in place that outlines the relationship terms between the influencer and the brand.
An influencer contract is essential for both brands and influencers because it establishes a clear, formal agreement on the terms of the influencer marketing collaboration. This not only protects both parties legally but also helps prevent misunderstandings or disputes that could arise during or after a campaign.
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. Compensation model. Timelines and milestones. Brand campaign guidelines. Influencer campaign guidelines. Consumer privacy law. Campaign deliverables. Brand exclusivity.
For example, the influencer marketing agreement may detail that the influencer is to provide three Instagram posts and five stories by a certain date. In exchange, the company will provide monetary compensation or product(s) of a certain value to the social media influencer.