Make sure you include the name of the person who died or mention the specific incident that caused sorrow for the person. Acknowledge the loss and name the deceased.Use this guide to help you craft a personal, heartfelt, and supportive sympathy message to a loved one who needs your kind words at this time. What Should I Write in a Sympathy Card? Writing a condolence message is never easy. We've compiled a few expert tips and provided several sympathy note ideas to use in any scenario here.