How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?Sometimes, regulations might disproportionately affect smaller or newer franchises compared to larger, more established ones, leading to unfair competition. Franchisor is engaged in the franchising of an ice cream store known as. In Ice Cream Distributors of Evansville, LLC v. We conclude that franchisees failed to prove any unlawful conspiracy to fix the wholesale prices of BaskinRobbins ice cream products. Unfair competition often involves deceptive, dishonest and fraudulent business practices. Here are a few frequently asked questions and basic answers. Item 12 and the "territory" provisions in the franchise agreement describe whether the franchisor and other franchisees can compete with you. In California, class action lawyers wield two powerful tools: the Unfair Competition Law,.