Protect your business from unfair competition claims. Understand the origin, examples, and elements of these cases.Second, neither use involves consumer deception at the point of sale. These matters have involved claims of unlawful monopoly, price fixing, tying, anti-competitive network activities, and concerted refusals to deal, among others. Unfair competition claims typically require consumer confusion. For example, false advertising is a "classic" unfair competition tort. Our expertise covers the range from federal trademark infringement, dilution and false advertising claims to unfair competition and right of publicity claims. The defendant need not be physically present in the state to be amenable to specific personal jurisdiction as long as the "defendant purposefully avails itself. Thomas McCarthy, McCarthy on Trademarks and Unfair Competition (4th ed. What Industry Is an Example of Monopolistic Competition?