How can franchises protect their intellectual property in this industry? What are some examples of predatory pricing in the ice cream market?Reading the terms together, the store owner is compelled to buy his ice cream products from his area franchisor as a condition of his franchise. Unfair competition often involves deceptive, dishonest and fraudulent business practices. Here are a few frequently asked questions and basic answers. Mark LeHocky has mediated, managed and resolved hundreds of cases nationwide ranging from intellectual property, antitrust and other business disputes. Buying a franchise is a complex investment. The information in this Disclosure Document can help you make up your mind. In California, class action lawyers wield two powerful tools: the Unfair Competition Law,. Persuaded to ship samples of his ice cream to. China.