In the administration of this act, the Attorney General may accept an assurance of voluntary compliance with respect to any method, act or practice deemed to be. Prohibiting unfair methods of competition and unfair or deceptive acts or practices in the conduct of any trade or commerce.Is false advertising considered unfair competition in this country? Some common unfair competition claims include those related to false advertising or misrepresentations regarding products or services. Littler has the resources, geographic reach, and deep bench of experienced litigators to mobilize quickly and minimize business interruption for our clients. Genesis brings four claims against Defendants: tortious interference, unfair competition, conversion, and civil conspiracy. It is up to the association to determine whether its activities require it to register with the Department of State.