"Cash is king" is a slang term reflecting the belief that money (cash) is more valuable than any other form of investment tools, such as stocks or bonds. We as business owners must figure out how we can design and dominate our industry so that we become the Category King, not somebody else.Our lives are not complete until we do. Our physical mechanism, our mental health, our spiritual well-being are all tied into this matter of love. Only businesses that are both in unincorporated King County and of a type listed below need a King County business license. Simply put, when the customer is king, it means that the customer is the focus and central driver of your business. You must file the certificate in the office of the County Clerk in the county where your business is located. Get the Certificate of Assumed Name form. Customize your online PMBA with concentrations in Healthcare Administration or Management at King University. Admittedly, the business model may not tell you everything about a company's prospects.