The main difference between Western and Japanese business etiquette is that the Japanese tend to be more formal; but don't let that daunt you. If you're doing business with a Japanese company (or hoping to win one as a client), here are 10 key ways to prepare yourself for the cultural differences.This article will uncover 5 basic rules that you must know when meeting a partner or a client in Japan - you can consider it a cheat sheet! If you do serve green tea, a small Japanese style cup (even a dainty English style tea set) would be preferred. Japanese Meetings- Punctuality is important, it shows respect for the attendees. The nature of decision making means you won't know a finish time. When meeting anyone in a business environment for the first time, it is customary to exchange Japanese meishi (pronounced "MAY-SHEE" meaning business cards). Addressing Japanese business partners in meetings requires a certain level of respect and understanding of Japanese culture and business etiquette. Japanese business people will want to learn as much as possible about your professional background and qualifications. Have business cards printed up beforehand, preferably with English on one side and Japanese on the other.