Tips for conducting business in Japan, from how to dress to gift giving, dining and more. Orange: the color of bravery, warmth and love, as opposed to the West where it is associated with harvest and fall.Need some advice on Japanese business etiquette. My company is hosting a dignitary from Japan later this week. During discussions, be patient. Japanese meetings value consensus and thoughtful consideration. The main difference between Western and Japanese business etiquette is that the Japanese tend to be more formal; but don't let that daunt you. Greetings and Introductions are important. Kintetsu International (USA) is an experienced travel management company with almost 50 years in the travel industry. This article will be of help to you.