The key to a winning job proposal is to tailor your approach, highlight your skills, and understand client needs. Read on to learn more.Discover easy to use freelance proposal samples for UpWork, and learn about the best tips for writing a proposal that works. Here's an Upwork proposal sample and proven fundamental rules to write Upwork proposals. Here's the structure I'll follow in each job. Here is the EXACT structure that I use for all of my proposals. I've honed this after submitting hundreds and hundreds of losers and a dozens of winners. Your proposal is your elevator pitch, it is your cover letter, it is your first impression, it is the first thing a potential client will see. Consider these examples for how to customize your Upwork cover letter for a specific job. Compare the two examples—which proposal stands out to you more?