A case for support allows you to test your pitch in the lead-up to a capital campaign. These kinds of major fundraising campaigns are big investments of your time and resources, and they have high stakes, so you need to ensure your messaging is as effective as possible early in the process.
The case statement is an attempt to put in writing a brief, clear statement that communicates the purpose, program and financial needs of the organization. It truly answers the question of why you are conducting the campaign. But more than that, it is a public statement that must stand alone without explanation.
10 Steps for Building Your Fundraising Case Statement for Support Gather background. Build a team. State your timeline. Determine structure. Write an outline. Interview key figures. Create a memorable campaign theme. Insist on an appealing design.
How to Write an Effective Nonprofit Fundraising Letter Determine Your Goal. Think About Your Audience. Tell an Engaging Story. Keep it Donor-Centric. Make it Easy to Read. Skip the Statistics. Emphasize Urgency and Call to Action. Thank and Sign.
Simply put, your case for support is a 2-7 page document that tells donors who your organization is, what it has accomplished in the past, outlines your vision for the future, tells the donor why your organization's vision matters and why the donor should care, and gives the donor a chance to get involved by making an ...
10 Steps for Building Your Fundraising Case Statement for Support Gather background. Build a team. State your timeline. Determine structure. Write an outline. Interview key figures. Create a memorable campaign theme. Insist on an appealing design.
Here's how you should structure the perfect case statement for your nonprofit. Start with your mission, imagery, and a tagline. Letter from leadership. Tell your nonprofit's history. Say what you do. Show the impact. Let people visualize your goals. Build transparency. Mention ways to give.
The case statement, also called the case for support, is the core document of any fundraising campaign, especially for specific fundraising initiatives such as capital or endowment campaigns.
The case statement, also called the case for support, is the core document of any fundraising campaign, especially for specific fundraising initiatives such as capital or endowment campaigns.