Firms often use sales promotion in conjunction with personal selling to maximize the effectiveness of their selling efforts. Personal selling is a persontoperson marketing strategy that focuses on building personal relationships to sell a product or service.Personal selling is a promotional method that involves direct communication between sales representatives and potential customers. Personal selling is trying to sell a product or service facetoface with your potential customer, which requires interpersonal skills. Personal selling involves facetoface engagement with potential buyers to sell your product or service. This article explores six personal selling examples that show how this timeless technique remains a cornerstone of successful sales strategies today. Personal selling sometimes referred to as facetoface selling is where a salesperson tries to convince a future customer into buying a product or service. Personal selling is when a salesperson meets a potential buyer or buyers facetoface with the aim of selling a product or service. , bankruptcy, foreclosure, probate). Order Getters: These are the hunters of the sales world.