Boost your renewal rates with a foolproof membership renewal letter! Trying to write a membership renewal letter but don't know where to start?Dear Beverly Staib,. In an attempt to win her affections, Franklin sent her many letters expressing his love, admiration, and passion for her. Big Goals Require Collective Action. Since I joined FranklinCovey in 2000, I've spoken with hundreds of leaders about their most important challenges. Optimize your member renewal letters to keep members coming back year after year. Read our how-to guide and download your free template. Franklin's ostensible letter to his daughter, so often quoted in our time, remained all but unknown in his. Inasmuch as you object to our new motto, "Trust the President," I offer as a substitute, "Trust Lord Northcliffe, Bonar Law, and the Philosopher of Negation.