To find their sample, Nielsen selects a county, then specific towns within that county, then specific homes within the designated area. They reach out and ask each of the chosen homes to participate in the program.

Is it legitimate? Yes. Nielsen sends mail to homes with invitations to complete short surveys on your media and consumer habits or to join our panels. Mail from Nielsen may include a survey that can be completed online, filled out and returned via mail, or done over the phone.

Nielsen sends mail to homes with invitations to complete short surveys on your media and consumer habits or to join our panels. Mail from Nielsen may include a survey that can be completed online, filled out and returned via mail, or done over the phone.

It is very important that you complete the Television Diary as well as the Consumer Survey. You received the TV Diary to represent thousands of people in your local area since we cannot ask everyone about their television viewing.

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