This solicitation to complete a Nielsen survey had an actual dollar bill inside, with the promise for 10 more if I complete a survey. I got an envelope in the mail to take a Nielsen survey.Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and produce the ratings. The pitch for the Nielsen survey comes with two fresh, crisp dollar bills. There are a few pros to being a Neilsen family, but it's mostly just annoying. Pros: Each member in the household gets a monthly check. If you get a letter from the audience ratings company Nielsen, don't throw it awaythere's money inside. Learn more about joining or participating in a Nielsen panel or survey, as well as how we protect your information when we use it for our ratings. With Letters To Cleo.