Nielsen went and sent me a letter to. I ignored the first one and then a second letter came in with two dollars so I signed up.Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and produce the ratings. To complete your survey, please refer to the letter we recently sent you with your Consumer Survey. The pitch for the Nielsen survey comes with two fresh, crisp dollar bills. If you get a letter from the audience ratings company Nielsen, don't throw it awaythere's money inside. Learn more about joining or participating in a Nielsen panel or survey, as well as how we protect your information when we use it for our ratings. Mark Nielsen explained that as part of the. Mark Nielsen explained that as part of the.