This solicitation to complete a Nielsen survey had an actual dollar bill inside, with the promise for 10 more if I complete a survey. Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio.We take what we learn from them and produce the ratings. I got a mailer from a company identifying itself as Nielsen Surveys or something like that. It had a dollar bill and a business return envelope. The Nielsen Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices. The pitch for the Nielsen survey comes with two fresh, crisp dollar bills. There are a few pros to being a Neilsen family, but it's mostly just annoying. Pros: Each member in the household gets a monthly check. I then promptly forgot about it.