This form is a sample letter in Word format covering the subject matter of the title of the form.
This form is a sample letter in Word format covering the subject matter of the title of the form.
The Viewing Data In addition to the data from these official Nielsen homes, the agency uses paper surveys during the sweeps periods in February, May, July, and November. With this method, they gather mail-in viewing information from thousands of households outside the 56 largest U.S. media markets.
To find their sample, Nielsen selects a county, then specific towns within that county, then specific homes within the designated area. They reach out and ask each of the chosen homes to participate in the program.
How did I become a Nielsen research participant? By random sampling. We cannot ask every household to participate in the study, so we carefully select households in your area to represent the entire television audience. To be statistically valid, it is very important that families are randomly selected.
Is it legitimate? Yes. Nielsen sends mail to homes with invitations to complete short surveys on your media and consumer habits or to join our panels. Mail from Nielsen may include a survey that can be completed online, filled out and returned via mail, or done over the phone.
Is the Nielsen Consumer Survey Legitimate? Nielsen Consumer Surveys are legitimate.