Nielsen went and sent me a letter to. I ignored the first one and then a second letter came in with two dollars so I signed up.Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and produce the ratings. Learn more about joining or participating in a Nielsen panel or survey, as well as how we protect your information when we use it for our ratings. If you get a letter from the audience ratings company Nielsen, don't throw it awaythere's money inside. The pitch for the Nielsen survey comes with two fresh, crisp dollar bills. The Nielsen Consumer Survey asks about the activities you like, your shopping, travel and entertainment preferences, and your media choices. I got a mailer from a company identifying itself as Nielsen Surveys or something like that. It had a dollar bill and a business return envelope.