This solicitation to complete a Nielsen survey had an actual dollar bill inside, with the promise for 10 more if I complete a survey. If you get a letter from the audience ratings company Nielsen, don't throw it awaythere's money inside.Nielsen Families are people who allow us to measure what they watch on TV and listen to on the radio. We take what we learn from them and produce the ratings. To complete your survey, please refer to the letter we recently sent you with your Consumer Survey. If you've ever wished you could be paid to watch TV, you'll be one happy camper if a Nielsen survey invitation shows up in your mailbox! Frequently asked questions. I got a mailer from a company identifying itself as Nielsen Surveys or something like that. It had a dollar bill and a business return envelope. The Nielsen survey people sure knew how to get my attention.