Shareholders choose a company's initial directors and then elect and reelect directors periodically. Effective board evaluations should lead to improved governance and corporate outcomes.Good corporate governance begins with a board charter, i.e. A wellknown theory of shareholder rights states that the shareholders are the only group for which the company is responsible. We learn how to apply principles 1 to 7 of the King IV Report in this video. Appointing company officers. Setting executive salaries. 2.14. The board and its directors should act in the best interests of the company. FULL.