Plead to or pay a Traffic Violations Bureau (TVB) traffic ticket, or schedule a hearing online. Just plead not guilty.They may send you a plea deal. Deciding whether to plead guilty to a speeding ticket in New York can depend on several factors. DMV appeals do not allow you to contest the traffic ticket conviction in the local courts. Admit to the traffic violation. Showing up may benefit you, but pleading "no contest" definitely will not. Admit the violation. If you admit a traffic violation in court, you normally tell the judge you want to plead guilty to the violation. When you go before the judge, you have to enter a plea.