Traditional business plan format Executive summary. Briefly tell your reader what your company is and why it will be successful. Company description. Market analysis. Organization and management. Service or product line. Marketing and sales. Funding request. Financial projections.
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Follow these steps to write your business plan: Write your executive summary. Start by succinctly articulating the essence of your e-commerce business. Perform market analysis. Craft your product and service descriptions. Build marketing and sales strategies.