Influencer talent managers are professionals who represent and work on behalf of social media influencers or content creators to help them build their brands, negotiate contracts, and manage their careers.
Familiarize yourself with the social landscape (what platform is hot), begin to network at brands you'd like your potential talent to work with, and start prospecting talent you'd like to work with. Relationships are key in this field and will help to introduce you to other talent, managers and brands.
Influencer Marketing Salary in Miami, FL Annual SalaryHourly Wage Top Earners $90,719 $43 75th Percentile $73,100 $35 Average $62,484 $30 25th Percentile $46,300 $22
Estimated rates break down as follows: Nano-influencers (500–10,000 followers): $10 to $100 per post. Micro-influencers (10,000–50,000 followers): $100 to $500 per post. Mid-tier influencers (50,000–100,000 followers): $500 to $5,000 per post.
Typically most Influencer Managers are compensated 10-20% of brand deals depending on the deal size and how it was sourced.
You will assist in day-to-day strategy and influencer campaign execution, and are responsible for all communication between brands and the influencer.
To become a successful talent manager, one needs a strong educational background in fields such as communication, public relations or business, relevant industry experience, and a robust network in the entertainment industry.