The services to be provided by the influencer – the contract needs to clearly define the deliverables. It pays to be as specific as possible as to what is expected of the influencer; from the type of social media platform or platforms to be used, to the frequency of posts and their timing.
Influencer talent managers are professionals who represent and work on behalf of social media influencers or content creators to help them build their brands, negotiate contracts, and manage their careers.
An influencer agreement will set up the terms of the relationship between a brand and a social media influencer. A social media influencer contract is vital for all types of influencer marketing, whether you're working with micro-influencers, mega influencers, celebrities, or someone in between.
The new Influencer Agreement lets your business entity (LLC or corporation) act as the employer and SAG-AFTRA signatory. This covers you with a union contract whenever a brand hires you directly to produce, perform in and distribute sponsored content on social media.
Most celebrity influencers and many noncelebrity influencers are members of SAG-AFTRA—the Screen Actors Guild-American Federation of Television and Radio Artists.
All performers engaged in a music video are covered by the agreement, including actors, announcers, dancers, models, narrators, singers and stunt performers. Choreographers and assistant choreographers are covered for purposes of health and retirement contributions only.
Don't imply that you are tweeting/posting on behalf of SAG-AFTRA. Don't be a troll or engage trolls. We encourage you to share your thoughts, but do so respectfully. Don't share confidential information publicly, including any picket, strike or negotiation plans that have not been publicly announced.
SAG-AFTRA is a union of 160,000 professional actors, announcers, broadcast journalists, dancers, DJs, news writers, news editors, program hosts, puppeteers, recording artists, singers, stunt performers and voiceover artists.
For brands, talent management services enable meaningful collaborations with creators who genuinely align with their products. These partnerships foster trust, drive engagement, and deliver measurable results through ambassador programs, creative synergies, and long-term relationships.