Your cover letter should highlight your successes from past positions. Whenever possible, send your resume directly to the hiring manager.Always write a cover letter from scratch. Standard, conservative style. In this guide, we share 11 different short cover letter samples to ponder. Some of the best slogans are just a few words. Not sure what to include in a cover letter? Read our guide and learn exactly what should be in a cover letter to impress the recruiters. Introduction: Briefly introduce yourself and mention the position you're applying for. Explain how you found out about the job. 4.