In the first paragraph: highlight your interest in the organization in general and the position you're applying for in particular. Drop a name if possible.A cover letter is a 1-page document that introduces you and your top 2-3 skills or qualifications to the employer for the specific job you are applying to. Start with a subject line that indicates the position you are applying for and your name. Discuss accomplishments and quantify or qualify them, if possible, with numbers or percentages or awards of excellence given. I'm deeply interested in a diverse group of topics including design, health, and advertising. Learn how to create effective application materials. The purpose of your resume and cover letter is to secure an interview, NOT a job! I've used this template for a few years now to apply to large and small companies, PH and foreign companies, and it's always gotten me an interview. Explain who you are and your reason for writing, including how you found out about the position.