Writing a great cover letter that stands out requires a balance of professionalism, personalization, and relevance to the job and company. Get expert advice on how to write a cover letter from real hiring managers in this professional guide.The purpose of a cover letter is to introduce yourself and describe how your specific skills, abilities, and experience match the organization's needs. Highlight no more than two or three qualifications in your cover letter. Always write a cover letter from scratch. I am writing to express my interest in the Personnel Analyst position that was advertised in The Arizona Republic on April 12, 2002. This is a sample cover letter. Download the cover letter template (compatible with Google Docs and Word Online) or see below for an email sample. Cover letters and résumés are two of the most important documents you need to successfully complete your job search. Keep in mind that cover letters aren't as formal as resumes.