The most important aspect of the cover letter is your focus on the employer. A good cover letter is concise, tailored, and impactful.Here's the cover letter formula that got me my current job: Analyzing the job description. Identifying what to include in your cover letter. Introduce yourself, mention the position you're applying for, and briefly explain why you are interested in the role and the company. Date and contact information; Salutation or greeting; Opening paragraph; Middle paragraph(s); Closing paragraph; Letter ending and signature. In this guide, we will discuss the importance of a cover letter and provide you with tips and tricks to help you craft an effective one. Choose only your best points—two or three that will be of the most interest to the reader—to present in well- developed paragraphs. Your Cover Letter Serves as an Introduction to You​​ It is your opportunity to introduce yourself and explain why you are the best candidate for the job. Even if optional, a cover letter is a good way to stand out among other candidates.