Discuss your qualifications and show how the company will benefit from them. Highlight your special accomplishments.Why do you want to work in the organisation? Why you want that particular role? It offers best practices, guidelines, and examples of how to make a good cover letter into an even better cover letter. We recommend the following: 1. In this article, we share the steps for writing an application letter along with a template and an example for you to use when writing your own. Usually unless they specifically ask for one, a cover letter isn't necessary. How to make your job application stand out: Clearly and efficiently articulate your skills and experience. Use an engaging writing style.