A cover letter should answer, "Why should the employer hire you? Always aim to be answering the question of "Why should we hire you?" and back up everything you say with specific examples from your background.Your cover letter should articulate your qualifications and motivation for the position. Read the job description closely and research the organization. Always write a cover letter from scratch. Browse Indeed's library of free cover letter examples, templates and advice. Limit your cover letter to one page, preferably 3-4 brief paragraphs. Share your interest in the position and the organization—be specific! Your cover letter should go beyond your work history to talk about things that make you especially wellsuited for the job. Expressing your interest in the job in a cover letter is essential.