Include significant key words listed in the job description. Match your skills to the job.Always write a cover letter from scratch. Make a list of your education experiences. Make a list of your employment history. Start over include three themes: what you know about the company, what you admire about the company and why you're the right person to fill the open room. Try one of these "To Whom It May Concern" alternatives. 1. Hear us out, the body of your payroll cover letter is the best storytelling instrument you have, in your job-hunting arsenal. Your cover letter answers the employer's question, "How does this candidate meet my needs? It's best to include a cover letter to accompany your resume, even if it's optional.