The opening paragraph should explain why you are writing, giving your specific employment interest. Mention how you found out about the position.State the position to which you are applying. Indicate how you learned about the position. I'm deeply interested in a diverse group of topics including design, health, and advertising. Explain why you are interested in the position and employer. Include information you have gathered about the organization, and list important facts and details. A strong cover letter will be tailored to the institution to which you're applying. Briefly introduce yourself. Briefly state why you are interested in the position and company that you are applying to.