A good cover letter puts your résumé in context and persuades the prospective employer that you are a good match for the position in question. Always write a cover letter from scratch.Start fresh for each position you're applying to. Write your letter in a way that shows how you want to benefit the company instead of going on at length about how this job will fulfill your personal goals. Be as specific as possible, using examples. Personality, motivation, enthusiasm, and communication skills can be demonstrated through your letter. ❒ Identify at least 3-5 reasons why you are a good candidate for the position. Write them down before you begin writing the cover letter. Make sure to pinpoint the skills the job description calls for. You may mention how an employer can obtain your references or credentials.