As you saw in the video, stock can be issued for cash or for other assets. The journal entries are similar to those for issuing stock for cash.In this case, the value of either the stock or the asset must be known. Prepare Jennifer Cook's journal entry to record the issuance of the preferred stock. (List all debit entries before credit entries. Credit. Upon issuance, common stock is generally recorded at its fair value, which is typically the amount of proceeds received. The question is asking us to prepare the journal entries needed to record the cash share issue and subsequent share issued costs. The investors become owners of the company and are called stockholders. A journal entry must be recorded when a corporation issues stock. Since the shares of stock already exist, they are not a new issue in other words, there is no entry in the books for your purchase.