Opt-out example Not choosing to subscribe to newsletters, unticking a previously ticked checkbox, not consenting to save personal details, rejecting the use of cookies, etc. are some examples of opt-out. E.g. Companies add an unsubscribe link at the end of their emails to let users opt out of emails.
Example STOP (opt-out) messages: "Company-Name: You have been opted out and will not receive any further messages".
Opt-In Example: Users manually select preferences on a website, ensuring transparency and informed consent. Opt-Out Example: Websites offer a clear 'Do Not Sell My Personal Information' option, empowering users to control data usage.
The key component of a clear opt-out text message includes clear instructions on how to opt out, including opt-out keywords and sending the customer an unsubscribed confirmation text. For example, “Reply STOP to unsubscribe.”