Unsubscribe Email Top Tips Keep things simple. You want to make the unsubscribe process as seamless as possible for your audience. Ask your audience why. Reinforce your brand. Personalize their communications. Promote a special offer. Confirm once they're unsubscribed.
The most common way to stop receiving texts from an automated system is to reply with the word STOP. Some businesses also allow other phrases, like QUIT, OPT-OUT, Unsubscribe, cancel, etc. Unless the entity texting you directs you to use one of those phrases, your best bet is to use the word STOP.
A good unsubscribe message should be like a gentle breakup—clear, respectful, and straightforward. It should also offer a one-click option for leaving while reminding subscribers of their initial interest, possibly prompting them to stay.
Sample text 1: I've appreciated the chance to work with you and the rest of the team, but due to some other opportunities that have come my way, I've decided that it's time to move on. I'm happy to write you a formal resignation letter as well if you need one. Just let me know.
For example, your welcome message may include “Reply STOP to unsubscribe.” Once the customer replies with the opt-out keyword, businesses typically send a reply that confirms the customer won't receive further promotional text messages.
Example STOP (opt-out) messages: "Company-Name: You have been opted out and will not receive any further messages".
The key component of a clear opt-out text message includes clear instructions on how to opt out, including opt-out keywords and sending the customer an unsubscribed confirmation text. For example, “Reply STOP to unsubscribe.”
Opt-in Consent Examples Marketing Preferences: During online purchases, you might encounter a form asking if you want to receive promotional emails or special offers. You must check a box to opt in to receive these communications.