Writing a direct mail sales letter begins with the headline. You need to use urgency, ultra-specific statements, and emotion to capture attention.Here are samples and templates of sales introduction letters. These examples help make a professional impression and begin the sales cycle. Below, I'll share tips on writing eyecatching copy, hitting on the most important value props, and completing the mailer with attentiongrabbing visuals. A sales letter is an important tool for shaping the way customers think of you. Looking for sales letter samples? Download our free printable MS Word templates and create persuasive business letters. Get a professionally designed sales letter template for free. Easily customize and print.