A sales letter is an important tool for shaping the way customers think of you. The Story: This is the heart of any good sales letter.The story is where you get to flesh out the symptoms and cravings your ideal clients are experiencing. Writing a sales letter can be a make or break time for your business. Have you ever tried (or been tasked with) writing a sales letter? The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. We'll check out 16 sales follow-up email templates we've created with the help of our salespeople here at HubSpot to help you get started. I am a sales letter copywriter, and can help your business create a powerful message that persuades your reader to purchase. For each example, I'm going to deconstruct exactly what made it so effective, then tell you how to apply it in your funnel.