Get Attention Assuming the reader has opened your envelope, the next step is to get their attention. Here are some sales letter examples so that you can write them efficiently.Please look at the following sales sample letter to get an idea about it. A sales letter is an important tool for shaping the way customers think of you. Writing a sales letter can be a make or break time for your business. The first paragraph of the sales letter template should introduce what you offer. Mention the details of your product or services. Have you ever tried (or been tasked with) writing a sales letter? For each example, I'm going to deconstruct exactly what made it so effective, then tell you how to apply it in your funnel. The Story: This is the heart of any good sales letter.