A sales letter is an important tool for shaping the way customers think of you. Have you ever tried (or been tasked with) writing a sales letter?Essentially show you the art of generating sales on autopilot, doing so with any type of business model, and here's where it all starts. The 12-step sales letter template is designed to overcome each of these objections in a careful, methodical series of copywriting tactics. For each example, I'm going to deconstruct exactly what made it so effective, then tell you how to apply it in your funnel. This sales writing course is split into ten detailed lessons including video, audio, presentations, and online resources. The Story: This is the heart of any good sales letter. The story is where you get to flesh out the symptoms and cravings your ideal clients are experiencing.