Sales letters require certain elements that help convince a customer to invest in a product or service. This handout will help you write business letters required in many different situations, from applying for a job to requesting or delivering information.Know who you're writing to. The body of your direct-mail sales letter should be well-structured and easy to read. This sales letter introduces a new beauty product called "Fair and Beauty Lotion" to Gracemel Kim, general manager of PPKK Beauty Clinic. A sales letter is an important tool for shaping the way customers think of you. Use a Business Bill of Sale to set out the terms for the sale of a business and transfer the ownership and all assets to the buyer. A sales letter must be able to attract the attention of the reader. We may ask a provocative question, make a probable claim or narrate a likely incident. You can now create and submit business creation documents online here.